THE VALUES OF FOOTBALL
THE VALUES OF AMERICA

by David Baker
Pro Football Hall of Fame President

7:00 PM - 8:30 PM
Thursday, September 29th  2016
The Brecksville Community Center
Brecksville, Ohio 44141



Commitment, Integrity, Courage, Respect & Excellence

Hear more about these core values, what they mean to football and why they matter in athletics, our personal lives and for America's future - today more than ever.

Plus get a special preview of the new $500 million Pro Football Hall of Fame Village and learn why it's already being called "The Disneyland of Football" and "the most inspirational place on earth".

David Baker came to Canton with a reputation as an experienced and passionate leader in business, politics and sports and is dedicated to inspiring exponential growth in individuals and organizations of excellence that seek to make a difference in their communities and the world. He possesses a long record of success as a catalyst for rapid and dramatic growth combined with his deep passion, unparalleled work ethic and effective communication style.


Under his guidance and leadership, the Pro Football Hall of Fame has experienced increased television ratings; received broader exposure of the Hall’s Mission, Values and Vision; and recorded the greatest financial results in the organization’s 53-year history. In his first two years as President, the organization’s net assets grew an astonishing 105.2%.

Mr. Baker is also leading construction of the Pro Football Hall of Fame Village. 
This master planned development, on target to be completed in 2019 for the NFL’s 100th season, includes eight main components: the Pro Football Hall of Fame Museum; Tom Benson Hall of Fame Stadium & Entertainment Complex; a Four-Star Hotel & Conference Center; Legends Landing Senior Living Community; a State-of-the-Art National Football & Youth Sports Complex; The Center for EXCELLENCE (Coaches University; an Academy of Corporate Excellence; the Institute for Officiating and the Center for Athletic Performance and Safety); Main Street Hall of Fame (restaurants and support retail); and the HOF/NFL Family Experience (high-tech virtual reality game day experiences).

Mr. Baker is an attorney by trade who earned a Bachelor of Arts degree in English Literature and Criticism from the University of California at Irvine and his Juris Doctorate from the Pepperdine School of Law during which time he served as the Editor-in-Chief of the Pepperdine Law Review.

Mr. Baker played professional basketball in Switzerland and worldwide with a Christian basketball team that beat the best in the world. He was elected Mayor and Councilman of Irvine, Calif., the country’s first master-planned city and served for 12 years as the Commissioner of the Arena Football League.

Fueled by his establishment of the first-ever Mission Statement and Fan Bill of Rights in sports, the Arena Football League brand grew dramatically as the most fan-friendly league in the world. During his tenure team values escalated from $175,000 to $32 million due, at least in part, to Baker’s ability to negotiate television contracts and his tireless work to establish partnerships with the NFL and major sponsors.

From 2009 to 2014, Mr. Baker served as the Managing Partner for Union Village, the first integrated health village in the world that is located in Henderson, Nevada. The $1.3 billion mixed use project will provide 17,000 jobs in the community created for 1,500 seniors.

Mr. Baker is the father of two boys – Ben, who is the Director of Broadcasting at NASCAR and Sam who played left tackle for the Atlanta Falcons. David and Colleen also have a daughter, Leyla and a son, Michael; and are the proud grandparents of six beautiful grandchildren.

With a focus on the Hall of Fame’s five core values – commitment, integrity, courage, respect and excellence – David Baker leads by example as he works to transform the Pro Football Hall of Fame from a destination into “The Most Inspiring Place on Earth!