Do you think that political communication today is all about social media, that Facebook and Twitter are more efficient and effective than face-to-face conversation?  Well, that's not how businesses market large capital investments, sell their services or award major contracts.  Important decisions in that realm are still made on the basis of face-to-face human relationships that have been built up over time. 


And while we might not realize it, political allegiances are also important decisions that are often made only after a lot of one-to-one discourse.

So how does this translate into helping win elections?  One way is by being a regular at a neighborhood bar.  No, I'm not joking.  Being a Bar Ambassador* is an idea that came up in response to a question during a discussion thread on Ace of Spades (ace.mu.nu).  The question was, what can conservatives do to move the country in the right direction?  The answer was have a beer (or a glass of wine, scotch & soda, etc.)

One thing you can do, along with a friend or two, is become a regular at a bar, especially one frequented by Democrats or Reagan Democrats.  Over time, identify yourself as a conservative, through what you say and maybe what you wear (political buttons, shirts & hats). 

In our purple state it will take only a small change in voting patterns to move the state to the red side.  Your main role as an ambassador is to show the people you meet that conservatives are ordinary, good people - people they can be friends with.  Later, at some point, they will be more open to considering conservative ideas and candidates. (It helps to buy a round of drinks now and then.) 

Besides, from a survival perspective, if our economic and political situation should decline even further, a wide circle of trusted friends can only be helpful.  So, have you tried that Great Lakes Commodore Perry India Pale Ale yet?  Waiting for you, at your neighborhood bar.... 

(* Full disclosure.  The idea comes from the online discussion, but Bar Ambassador is my name for it.)
 I. A.  Kummant